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The Top 7 Ways to Promote Your Live Event Using SMS Marketing

November 3, 2015 12:00 am by

An empty dance floor during a large event can spell disaster for your club. One way to ensure that your nightclub is filled to the max anytime you host an event, whether a popular DJ, band, or solo artist, is to leverage your SMS marketing program. Your subscribers are the perfect attentive audience to which to promote your event. If you are looking for ways to use SMS marketing to draw a crowd for your live events, then try one of the following approaches.

Discount Tickets or Free Entry


Offer free entry for text subscribers to see bands or DJs that perform at your club.

One of the best ways to get people in the door for your live event is to offer a special discount. You can give your SMS marketing subscribers free entry or a certain percentage off the ticket price to motivate them to check out your event. Everybody loves a good deal!

Offer Special Exclusive Access

People do not just respond to saving money; they also appreciate feeling valued. You can capitalize on this by offering your text message subscribers exclusive access, whether that means special VIP area or backstage passes. If you have limited seating, not to worry. You do not have to send all your subscribers the same message; you can save your VIP access texts for your most loyal customers.

Give Free Drinks Before a Certain Time


Get people in the door early with promises of discounted drinks.

For an event to appear successful, it is best to fill up the dance floor early. Most people tend to head to events late, especially if they are only interested in the headliners and wish to skip the warm up acts. You can avoid this phenomenon by offering your SMS marketing subscribers free or discounted drinks or appetizers before a certain time. This gets them in the door early so that your club is busy before the event begins. Alternatively, you could offer free entry before a certain time to encourage customers to arrive early.

Skip the Line

People do not like to wait in line, so offering them the option to skip a line by showing a special text message may motivate people to come to your live event. This way, club guests do not have to worry about getting there early to wait in in line, and they do not have to worry about the event selling out. With their special text message, they simply have to waltz up to the entrance and walk right in.

Pre-purchase Tickets

Another way to help people avoid a line is to allow your SMS marketing subscribers to pre-purchase tickets to your event. You can take it a step further and offer a discounted price or special access for pre-purchases. Offering pre-purchase tickets means that your customers won’t have to worry about an event selling out, and you won’t have to worry about the logistics of selling countless tickets at the door.

Send Out Reminders

Another way to use your text message marketing campaign to promote your live event is to send out reminders to your subscribers. Many people will simply forget about a scheduled event and miss it. Reminders ensure that it remains fresh in their mind so that you have a full house during your special events.

Promote Your Next Event During Your Current One


Take advantage of your live events to promote your texting campaign.

You can also leverage your SMS marketing campaign to help promote your next event during your current one. It is beneficial to post flyers around your club promoting your next event. On these flyers, you can include a texting call to action. This will help you to build your subscriber list and promote your next event. You can even use different keywords for the different types of events so that you can better organize your groups for future promotion.

If you want to boost attendance at your club events, there are a number of ways to do it with clever SMS marketing messages. Not only will these tips help pack the dance floor at your next event, they will also help you promote your future events as well. Interested in getting started? Try it for free to see how Nightlife Texting can help your events.

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