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Thought Leader Series: 4 Exciting Text Messages Your Customers Want to Receive

December 2, 2015 12:00 am by

Zac Johnson is a marketing expert who helps online brands and businesses get the most out of their data and marketing efforts. Read more on his blog.

Did you just get a text message? Maybe an email? No matter – the important thing is you got a notification, and it probably got you a bit excited. Never before has everyone had so much passion for the same thing – our mobile devices.

With all of that said, it makes perfect sense that each notification you receive has a certain value to it. The ones that are truly valuable will leave you happy, while the ones that waste your time do exactly that.

When creating mobile outreach and messages for your nightclub or restaurant, it’s important to make sure you provide the most value possible to avoid disappointing anyone on your SMS marketing list. It’s also important to ensure you don’t send too many messages too often.

Read on to learn various ways you can create a powerful message that not only relates with your patrons, but also provides them with immense value.

Before sending out your next text alert, make sure it relates to at least one of these concepts:

1 – Upcoming Events

One of the most common reasons for sending a text message to your list is to alert them of an upcoming event. This could be anything from a guest DJ at your club to having a guest chef at your restaurant.

2 – Coupons / Discounts

Everyone loves to save money, and a coupon code or other discount is something most people would love to get a text message regarding. With your customers already requesting to receive text alerts, they will definitely be interested in coupons or discounts so they can return to your establishment and save a few bucks.

3 – News and Event Highlights

Not all your text messages need to be promotion-based. Relevant news or highlights of recent events will likely be a nice change of pace and be of interest to your patrons, but use these types of text messages with caution – sending too many texts at too frequent of a rate will definitely turn people off.

4 – Event Notifications

In the world of online marketing, it’s easy to get someone to RSVP “Yes” for an event, but it isn’t always the easiest thing to get them to follow through with their response. When you set up the registration process for an event, in addition to collecting names and email addresses, ask for phone numbers. This way, you can send out a text alert reminding attendees about the upcoming event.

Bonus TipWant to make even more of an impact? Use the word “exclusive.” Getting messages granting access to exclusive opportunities and events is something that’s sure to get your SMS marketing list excited to visit your club or restaurant.

If you currently use text alerts and notifications for your restaurant or nightclub, you’re already ahead of the competition. Now it’s time to step your game up by focusing your text alerts around any of the concepts mentioned above.

Ready to get started? Create an account to get 10 free credits for sending up to 5 test messages and see the power text message marketing can have.