← View latest articles

5 Benefits of Integrating Your Text Message and Social Media Marketing

June 22, 2015 12:00 am by

Text message marketing has become one of the hottest marketing channels for restaurant and nightclub managers. Although it has many advantages as a standalone medium, you can get an even better response by integrating your text message marketing efforts into your social media advertising. An additional benefit is that many people look at social media on their smartphones, which makes it even easier to create a back and forth relationship.

Social media and text messages complement each other very well.

Reach a Wider Audience

One of the biggest benefits of integrating your social media and text message marketing campaigns is that you can reach a wider audience. Text message marketing has strict rules and regulations set by the FCC, which means you can only send your messages to potential customers who opt in. Social media does not have the same regulations. You can create sponsored messages about your mobile program on Facebook, Twitter, and other platforms to reach a much wider audience than you would be able to reach with your text messages alone.

Draw In a Larger Crowd for Events

Augmenting your social media campaign with text messages can draw in a larger crowd.

Because you have the opportunity to reach a much wider audience, you can attract a larger crowd, especially for your live music and special events. You can advertise your events on social media, and then offer special deals or offers for those who text a keyword to your short code or number. People have a hard time resisting a good deal, so they will be even more motivated to come to your event, and opt into your text message campaign.

Activate Check-in Services

Another way to take advantage of social media marketing is to activate check-in services. For example, you can send out a text to your mobile subscribers that they will receive a special offer if they check into your establishment. When they check in on a social network, they become an unofficial brand ambassador because their posting will tell all their friends on social media about your business. This furthers your reach even more, and helps you to take full advantage of the lucrative opportunities offered by both text message and social media marketing.

More Engaged Customers at Events

You can also use both your texting and social media platforms to create more engaged customers at events. For example, you can host special contests, such as a text to win event. By hosting live events that encourage customer participation, you will have even more success, according to the Houston Chronicle. You can advertise your mobile contest on social media, and then have your customers text either before or during the event. You can also implement a live texting or tweeting night to increase customer engagement and raise awareness about your events.

Your DJ can encourage participating in a live texting or tweeting event.

When customers are more engaged, they have more fun. This makes them more likely to patronize your business in the future, and also spread the word to their friends and social network.

Boost your Subscriber List

When you combine a social media campaign with a text to opt-in keyword, you can easily grow your mobile subscriber list. This in turn, will give you a wider audience to whom you can send offers, tips, deals, specials, event information, and more. This will help you make the most of your mobile program and attract more business.

Grow your list of followers across all channels by integrating your campaigns.

It can also work the other way. According to Social Media Today, you can provide incentives to your mobile subscriber list and increase your social media following. This strategy can help boost your social media reach. Not only will your mobile subscribers be liking and following your business, their friends may follow suit as well.

When you integrate your marketing efforts across channels, you can extend your reach, draw in a larger crowd, and reduce the number of slow nights in your establishment. Ready to start your text message marketing campaign? Try Nightlife Texting for free.