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7 Common Questions about SMS Marketing for Nightclubs

October 19, 2015 12:00 am by

Text message marketing is a great way to communicate with guests at your club. Not only is it beneficial for your business, your customers want to hear from you. Approximately 70 percent of people would like to communicate with their favorite businesses via text message. If you plan to get started with texting for your club, you probably have some questions about how it works. Here are answers to the seven most commonly asked questions about SMS marketing.

What is a Keyword?

The keyword is what your customers will text to opt in or take other actions.

Keywords are an essential component of SMS marketing programs. The keyword is the word that people can text to your company to trigger a particular action. For example, people can text a keyword to opt into your campaign, opt out, ask for help, and more. Some text message platforms also allow you to incorporate an auto-response message which is sent to anyone that texts in the keyword. The best keywords are simple and have a clear connection to your marketing campaign or company.

How Long Does it Take?

Some of the logistics of how long a message takes to send depend upon circumstances beyond the control of your text messaging service, such as the carrier signal and whether or not someone has his or her phone turned on. However, as long as everything is working well, your recipients will typically receive a message within just a few minutes of sending.

Can I Send Messages to Certain Contacts Only?

You can segment your subscribers based on their habits and likes.

Most text marketing platforms allow you to create groups out of your contacts so that you can send targeted messages to a particular customer segment. This is advisable, as it helps you to have a greater impact with your message. People respond better to personalized marketing, including SMS messages. You can divide your customers into groups based on their habits, such as whether they come for certain events or nights of the week, and send targeted offers and deals. It is also possible to send messages to just one person, such as for birthday offers or event reminders.

Is there a Limit to How Many Messages I Can Send?

As long as you have the credits in your account and your subscribers have signed up to receive messages, you can send as many messages as you want. Some text message services offer monthly subscription fees that allow you to send unlimited messages, while others limit the number to a few thousand messages or offer a pay as you go service.

Can Customers Send Messages Back?

Text message marketing is a popular not only because it has a high impact but also because texts can be used for two-way communication. The amount you will be charged for incoming messages depends on the service you choose, but most companies charge very little or nothing at all to receive messages.

If a Message is Sent to a Bad Number, Am I Still Charged?

Whether or not you are charged for messages that bounce due to an invalid number depends on the terms and conditions of your text messaging service. However, many companies charge per message sent. Even if a message does not go through, it is still considered sent, so it would likely be charged.

Can Anyone Receive the Messages?

As long as your customers use a partner carrier, then they can receive the texts.

Whether or not someone can receive a message depends on his or her cellular provider. Most text message services have a relationship with the major mobile networks, as well as some of the minor ones. You will have to check with the service to determined coverage offered. Otherwise, as long as the person gives you a phone number and opts into the program, they can receive a message.

SMS marketing offers many benefits for businesses and it is simple to get started. All it takes is a partnership with a text messaging service and some subscribers. Then, you can create messages and targeted groups on your platform and start sending individual or bulk messages. Ready to try for yourself? Create an account to get 10 free credits for sending up to 5 test messages.