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Can Text Message Marketing Help Set Your Nightclub Apart from the Competition?

September 8, 2015 12:00 am by

As a club owner, one of your primary goals is likely to boost attendance at your nightclub. To do this, it is important to ensure that you effectively market your club in a manner to differentiate your business from the competition. A well-crafted text message marketing program assists you in standing out from competitors and attracting both new and previous customers to your club.

Your Competition May Not Be Texting

Offer free entry or discounts on drinks to attract people to your club.

But many club owners are hesitant to get started with texting. They continue to concentrate on digital marketing, especially social media campaigns. They also rely on email marketing to communicate and engage with their loyal customers. There are many reasons why nightclub owners hesitate to partner with a texting service, and they may be some of the reasons why you have yet to sign up yourself.

Many people believe in some of the myths about texting, including that it is a fad or an annoyance to customers. Others may just be waiting to see someone else try to use it first. Although more and more businesses are jumping on board, many have not. If you get started before your competition, you have an opportunity to gain the advantage by developing a strong campaign to attract the attention of more patrons.

Why You Should Incorporate Texting

Text message marketing provides incredible advantages over other marketing channels. It easily integrates into a multi-channel strategy, and it works as a stand-alone means of communication. With an almost 100 percent open rate, texting is a much more effective way to communicate with your customers than email or social media. Additionally, 76 percent of customers surveyed said they would more likely read a message sent via SMS than email, and over 70 percent believe that texting is an effective way of attracting attention.

Never have an empty dance floor again with a strong text marketing campaign.

Can You Leverage Your Program to Stand Out Even if Your Competition Also Texts?

Many companies that sign up for a text message service do not take full advantage of the medium. Some only use it for a one-time texting campaign, rather than creating an effective long-term customer engagement strategy. If you take the time to create a strong campaign, then you will reap the benefits of text message marketing. The best text marketing efforts send content of value to customers, often in the form of offers and discounts.

Mobile offers are redeemed 10 times more frequently than print offers, which provides you with a lucrative opportunity even if your competition also uses text message marketing. The majority of customers appreciate price-based incentives the most, although time sensitive deals also motivate mobile users to redeem offers. Additionally, it is beneficial to send customers reminders about special events to increase attendance. By frequently contacting your customers with valuable information regarding your club, you remain in their minds. This helps to build brand loyalty and increases the chance they will think of you over a competitor when they plan to go to a club.

Text message marketing can help your nightclub stand apart from the competition. Not many businesses have taken advantage of this unique channel, and customers appreciate connecting with their favorite establishments via text message. This alone helps you to stand out from other nightclubs. If you require more proof as to why you should get started with text message marketing, read this Nightlife Texting blog post.