Having an empty dance floor is a nightclub owner’s biggest fear. Although some nights will almost always be slower, you can take action to mitigate the risk of no one showing up to your club – especially during a special event. Marketing plays a key role in getting the word out about your club and events, and the best crowd to target are those who already patronize your establishment. For this reason and more, one of the most effective ways to pack your dance floor every night is to get started with a mass texting service.
A loyalty program provides a pool of customers on which to call to pack your club.
People love to be rewarded for their business. To capitalize on this, you can convert your text message subscriber list into a loyalty program. You do not have to include every person on the list, since most services allow you to create special groups to easily send targeted messages. You can share special deals with your loyal patrons, such as free entry, discounted drinks, special VIP access, and more.
Offers and Deals
Another way to ensure that you pack the dance floor is to offer unique offers through your text message list. You can integrate your text message marketing with other marketing campaigns. For example, you can promote a keyword and short code or long code that people can text for a special deal on your other marketing channels, including print ads, website, social media, and email blasts. This helps you build your subscriber list while also attracting more people to your club.
It’s scientifically proven that coupons make people happy.
Offering deals not only motivates customers to come to your company, but it also helps to associate your business with positive feelings. According to a study by Coupons.com and Dr. Paul J. Zak, a Professor of Neuroeconomics at Claremont Graduate University, receiving coupons actually has a positive effect on people’s happiness. The research shows that people experience a spike in oxytocin (the hormone associated with love and happiness) levels when they receive a coupon. This could lead to a positive association with your establishment.
To attract patrons to your club, you need to stand out from your competition. There are many ways to do this, but one of the best is to offer unique and creative events or promotions, according to Nightclub&Bar. You can bring in big name DJs and bands, host a live Twitter party, or develop another unique and creative campaign that makes sense for your business.
If you offer something fun and unique, then it will pique the interest of your clientele, increasing the number of attendees at future events. Be sure that you market your creative campaigns using your mass texting service to increase the awareness among your loyal customers.
Time it Right
When you know it is going to be a slow night, send out a text!
When you know that it is going to be a slow night, such as a weeknight or a night with inclement weather, you can take advantage of the immediacy of text message marketing by sending out a special deal or reminder about that night’s event just a few hours before it begins. You need to time it right to give people enough time to make plans. This will bring people in and pack the dance floor, even on your slower nights.
Early VIP Access for Special Events
If you are hosting a special event, you can ensure you have enough people there at the beginning by offering your text subscribers early VIP access. This could be something as simple as offering free admission before a certain time, or it could also include a special area where they can sit. If you put a time limit on when they can redeem the offer, you will motivate them to come in early. This way, you can be sure you will have people on the dance floor from the moment your event starts.
Surveys and Feedback
A mass texting service does not just allow you send out messages to your subscriber list; you can also receive messages. This makes it a perfect medium for conducting formal and informal surveys or asking for feedback. You can ask your patrons to vote on their favorite DJ or event, or you can have them vote on a new menu item or drink. You can also invite feedback about your club, including the menu, ambiance, service, music, DJs, and more. By recognizing the needs and wants of your customers, you can create a nightclub that easily becomes their favorite hangout.
Turn your club into the place to be by recognizing your client’s wants.
You can use text messages to help pack your dance floor, even on slower nights. Your subscriber list is filled with patrons who already have a relationship with your establishment, making them the perfect target. Try Nightlife Texting for free to see how it can help you.