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SMS Marketing Dos and Don’ts for Your Nightclub

October 5, 2015 12:00 am by

If you are looking for a way to boost your club attendance, then SMS marketing may be the perfect approach to take. If you have already implemented a program, it may need some changes so that it can live up to its full potential. By recognizing the best practices of the medium, you can create a stronger text message marketing campaign. The following do’s and don’ts will help you to build a more effective campaign for your nightclub.

Do Text at the Ideal Time

Avoid texting at times that may be inconvenient to your customers.

Timing is essential to a strong text marketing campaign. It’s important to keep in mind that texting is an immediate channel. Additionally, people tend to keep their phones with them at all time. If you want your subscribers to take action, send out a last-minute deal the day of an event. There is a strong chance they will read it immediately and take action. This can help fill your dance floor on a slow evening.

Good timing is not just about planning to send your customers information to take action at a particular time; it is also about taking care not to send messages too early or too late. Most mobile users receive an alert when they have a new text message, unlike email and other channels of communication. In most cases, this isn’t a problem because your mobile users signed up for your service. But if your messages interrupt them at bad times, such when they are sleeping, then they can cause frustration. It is best to avoid sending texts in the early morning, late at night, and during rush hour. As a nightclub, you may be able to send messages later than other businesses, but you still want to review your data to find the ideal time that has the highest response with the least amount of opt-out.

Don’t Send Too Many Texts

For the most effective campaign, you need to find the perfect frequency of texts. Although studies have found it to be between two to four per month, it’s important to review your own campaign data to determine ideal message frequency. If you send too many texts, then you are at risk of annoying your customers. Ultimately, this could cause you to lose a customer, not just a mobile subscriber.

Do Target Your Messages

Group your list based on demographics and other data for better results.

SMS marketing works best if you target your messages to particular customers. It is easy to create groups based on demographics, behavior, and other customer data so that you can send more personalized messages. Although some messages do apply to all your subscribers, you can get a stronger outcome if you send special, more customized messages to a certain targeted group. For example, if you plan to have a popular DJ come to your club, then you could send a message offering exclusive access to subscribers who frequent your special events.

Don’t Forget Your Call to Action

Although you may have a limited number of characters for your text message, you should never forget your call to action. If you send a message without one, then your mobile subscribers may be confused about which action to take. Your subscribers receive the information but are not motivated to take action, whether the desired action is redeeming a coupon, pre-buying tickets, attending an event, or something else. The best calls to action motivate through urgency, action words, and a clear message.

Do Set up Two-Way Communication

Text messaging does not just need to be a one-way communication to your customers. It works really well as an incoming messaging system. You can invite your customers to message any concerns or customer service inquiries through texting. A majority of consumers prefer using texting for customer service over other channels. You can also send messages that ask for a response, such as surveys or polls. This not only engages your subscribers, but it provides valuable insight into what your customers want.

Don’t Be Too Wordy

Short and sweet messages work better than longer ones.

The 160-character limit on texts means that you need to send clear, concise messages that impart your meaning. It is best to not worry about explaining everything in the message. If necessary, you can include a website link to further information in your texts. A good rule of thumb is to focus on stating what, when, where, and why, according to Business2Community. Using catchy words helps to attract your subscribers’ attention. Once you have their attention, then you can get them to take action to find out more through clicking a link or doing something else.

Following these text message best practices can help you build a stronger SMS marketing campaign. If you are ready to get started with an SMS marketing campaign for your nightclub, then try Nightlife Texting for free today!