Having an empty dance floor is a nightclub owner’s biggest fear. Although some nights will almost always be slower, you can take action to mitigate the risk of no one showing up to your club – especially during a special event. Marketing plays a key role in getting the word out about your club and… View Article
You don’t necessarily have to start from scratch when you’re creating a text message marketing campaign. Although you should create something tailored to your nightclub, you can use successful campaigns as a model. One club that has successfully incorporated text marketing into their business is TAO nightclub in Las Vegas. TAO used text messaging to… View Article
In 2014, more than 9,000 restaurant locations were added in the U.S., according to the National Restaurant Association. This is the fifth year in a row with gains of more than 7,000 locations. Although these statistics demonstrate that the restaurant industry is currently in a positive state, it also means that there is a lot… View Article
Advertising to your existing customers is an effective strategy, according to Dave Lavinsky at Forbes. These people have already visited your pub and enjoyed their experience, which makes it easier to motivate them to return because they already know and trust you. This can also lead to more referrals. Text marketing campaigns can help you… View Article
Slow nights are an expected component of running a night club, even though you want to do what you can to reduce the number you experience. Inclement weather could cause people to choose to remain at home rather than go outside, or there could be a special event happening in your area that draws away… View Article
